Cove is a new youth hostel and safe space opening up in the heart of London. The space will sleep over 100 residents and also include an event space and social chill out area for young adults. The non-profit works with teenagers and young adults who are either homeless, in between housing or looking for support to get away from a life of crime or abuse.

Initially setup as a support forum and online resource platform by its founder, Cove has gradually become a community anchor, and is now seen as a vital support network for young adults who are being led down a path of crime and substance misuse. The non-profit has recently been awarded funding and is now in the process of taking on disused warehouses in the Lewisham district of London, transforming otherwise empty premises into safe spaces for its residents.

With its latest space due to open this summer, the non-profit is looking for a disruptive, eye-catching brand identity to help guide its marketing materials and ensure its awareness campaigns are consistent, memorable and impactful.