The Brief: Corporate Identity for a Sunglasses brand

Peep is an up and coming glasses brand based in Brighton, UK. Peep prides itself on promoting diversity and uniqueness through wacky frames and colours to suit anyone and everyone. A brand logo, business card and accompanying pattern to be used across all collateral was created. 

The brand and pattern work were to represent summer, positivity, and self love and extend the slogan ‘Sunglasses your way’, which evokes a feeling a self expression and customisation. 

The design tries to intrigue customers to step out of their comfort zone and try something new. using a bold, colourful and fun approach, creating a brand that is playful, informal, innovative and fresh.