Packaging illustration and design to create labels for a candle product family. Using figure drawing to highlight the herbal qualities and scented effects ??
Cosmos is an organic ethical brand specialised in oil blends and candles. The brief is to launch a new line of candles featuring 3 products: Stars Blend (Chamomile and Honey), Sun Blend (Pomegranate and Orange) and Moon Blend (Lavender and Coconut).
To make these new products even more unique, bespoke illustrations and packaging designs are needed for each product. The illustrations are to be used on the labels applied onto the candle glass jars, as well as on the boxes the candle comes in.
The target audience is mainly women between 25 and 65. The requirement is for the illustrations to match the elevated look & feel of their brand, and still express a handmade, down to Earth feel to the products, since they’re all natural and organically sourced. Ideally the aesthetic would include paint techniques such as watercolour or gouache.