The Italian restaurant branch Mangiare is looking for some beautiful assets for their new menus, table talkers and other brand materials. They want to give life to their brand by using food illustrations that portray the handmade, organic aspect of the restaurant. These are the main selling points of the chain, and to provide quality ethical locally sourced food. 

Their demographic goes from young, recently graduated professionals to older, retired men and women that all share a level of concern with the environment, trying to help to make the world a better place with small actions such as eating in an ethical restaurant. Each branch has their own special products and personality. This combination of uniqueness and yet being part of a community is what they want to emulate through their branding and illustrations.

To achieve this look and feel, the illustrations should be in a loose watercolour style – the client has set their mind on this style, and would like this to work well with the rest of the brand they already have in place. Brief is to create a short series of illustrations with the same theme such as drinks or dish ingredients, plus example applied to brand material.